3 Take-Aways from MedForce 2016

We just returned from Minneapolis where we sponsored WBR Research’s inaugural MedForce event. WRB has a history of successfully leading Pharma through the integration of marketing and selling activities into cohesive commercialization efforts; Prolifiq and several other sponsors believed it time for the MedTech industry to have its own event focused on commercial integration.

Posted on June 21, 2016 in Being Prolifiq by Jeff Gaus
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Innovators Wanted

If you are reading this…you are behind.

Posted on May 17, 2016 in Being Prolifiq , Industry Watch by Jon Brooks
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How to Overcome the Pharma App Overload Problem

Statistics show that 8 out of 10 sales reps feel overwhelmed by the amount of information they receive, according to Qvidian. These statistics indicate that sales reps seemingly have access to everything they need (including apps!) to sell successfully, but the overload has generated several problems (especially with apps).

Posted on December 23, 2015 in Being Prolifiq by Lisa Parker
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Top 4 Roadblocks Experienced in Pharmaceutical Marketing Strategies

Now that the AMA has called for the end of direct to consumer advertising by Pharma companies, Pharma marketers face the potential loss of one of their core marketing strategies to reach both patients and physicians.

It will become even more vital for Pharma marketers to find the right tools to properly equip their sales team with the  information and content to form meaningful engagements with HCPs (healthcare providers). Pharma must continue to embrace digital and new marketing strategies to get to this point; but need to overcome these roadblocks:

Posted on December 15, 2015 in Being Prolifiq by Lisa Parker
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How Do I Get my Sales Reps to Adopt Our Sales App?

You’ve heard these stories from your peers repeatedly--they made the necessary investments in mobile technology for their sales forces. Their reps were provided the newest hardware and trained in how to use it. Additionally, the hardware had what your peers believed were the apps their sales reps needed. But after the roll out, they found out that the reps were not using these apps, and they do not know what went wrong.

Posted on December 8, 2015 in Being Prolifiq by Lisa Parker
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Fundamentals of Digital Content for Medical Device Marketing

A digital content strategy in medical device marketing can take you to new levels of sales excellence. While such a strategy may include digitizing old paper brochures  or equipping your reps with the right mobile tools, above all, you need to focus on the quality of your content. Here are some ways to execute a successful, digital content strategy.

Posted on December 3, 2015 in Being Prolifiq by Lisa Parker
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Closed-Loop Marketing: Measure What Matters

Today’s Pharma marketers live in a world defined by metrics and statistics. Big data has not only changed how marketers see and interpret their customers’ needs, but, by extension, it’s transformed their marketing plans. With new campaigns comes new needs as commercial departments must identify which information is actually important to their business and which is simply clutter.

Posted on November 24, 2015 in Being Prolifiq by Lisa Parker
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What Features to Look for in a Mobile Sales Tool for Life Sciences

As a consumer, when you’re looking for an app for your smartphone, you’re faced with an almost paralyzing number of choices. Most of them are free or cost only a few dollars, so if something doesn’t work out, you can delete it and try something else. But when it comes to choosing apps and tools for life sciences sales reps, there is a considerably larger investment (as these tools are specialized and often need customization) and if they don’t work as promised, your sales reps are stuck with using something they don’t like, or even worse, refuse to use at all.

Before selecting mobile sales tools for your reps, keep these features top of mind:

Posted on November 19, 2015 in Being Prolifiq by Lisa Parker
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As new regulations reshape the marketing landscape, Pharma must route information correctly within the organization - and closed loop marketing can help.
Posted on July 8, 2015 in Being Prolifiq by Lisa Parker
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4 Sales Enablement Best Practices for Pharma & Med Tech Marketers

Pharma and Med Tech Marketers can benefit from following these established sales enablement best practices
Posted on July 1, 2015 in Being Prolifiq by Jeff Gaus
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