Closed-Loop Marketing: Measure What Matters

Today’s Pharma marketers live in a world defined by metrics and statistics. Big data has not only changed how marketers see and interpret their customers’ needs, but, by extension, it’s transformed their marketing plans. With new campaigns comes new needs as commercial departments must identify which information is actually important to their business and which is simply clutter.

Posted on November 24, 2015 in Being Prolifiq by Lisa Parker
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Change in the Air: Life Sciences mergers, acquisitions and the rise of the payer

It has been 4+ years since the Supreme Court of the United States affirmed the Affordable Care Act (ACA) was the law of the land, the effects of this law are beginning to accelerate. And, we are beginning to see other laws affect the behavior of the industry.

Posted on November 23, 2015 in Industry Watch by Jeff Gaus
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What Features to Look for in a Mobile Sales Tool for Life Sciences

As a consumer, when you’re looking for an app for your smartphone, you’re faced with an almost paralyzing number of choices. Most of them are free or cost only a few dollars, so if something doesn’t work out, you can delete it and try something else. But when it comes to choosing apps and tools for life sciences sales reps, there is a considerably larger investment (as these tools are specialized and often need customization) and if they don’t work as promised, your sales reps are stuck with using something they don’t like, or even worse, refuse to use at all.

Before selecting mobile sales tools for your reps, keep these features top of mind:

Posted on November 19, 2015 in Being Prolifiq by Lisa Parker
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DTC Advertising – Physician Group Pushes Back

The USA differs from many countries in that direct to consumer (DTC) advertising, promoting the benefits of specific pharma therapies, is permitted by law. So, this means: television, radio, print, and digital communications are permitted as long as they follow the labeling rules.

In a surprising move, the American Medical Association (AMA) has voted to end DTC advertising
stating the advertising drives patients to more expensive medicines, drives up demand and raises overall costs.

Posted on November 17, 2015 in Industry Watch by Jeff Gaus
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AdvaMed 2015: Thinking INSIDE the Box

I just returned from three days attending the AdvaMed 2015 conference; this year was special as it was the 40th anniversary of the group. This event did an excellent job acknowledging all the group stands for and has accomplished.

Posted on October 13, 2015 in Mind of Jeff Gaus , Industry Watch by Jeff Gaus
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PharmaForce 2015: Patients at the Center

Two weeks ago we attended PharmaForce in Arlington, VA; overall, this was an excellent event with great content in the VIP Think Tank, the panel discussions and during the networking events. What I enjoyed most about this event was the mix of disciplines represented: sales leadership, marketing leadership, sales operations, marketing operations, analytics, and IT. Because of this, there was a lot of interaction between the speakers and the audience and among the audience members themselves.

Posted on September 9, 2015 in Mind of Jeff Gaus , Industry Watch by Jeff Gaus
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Conformity is Not Competitive

In recent 1:1 conversations with life sciences CEOs and countless VPs and Directors at conferences and exhibits, I’m heartened by the focus on the patient. In fact, in a recent Adaptive Fulcrum survey, 97% of life sciences employee respondents indicated improving patient outcomes was extremely (76.7%) or somewhat important (20.0%) to them. For them, this is the “why” of their career. This is directly stated as the primary mission in virtually every life sciences company’s mission statement.

Posted on August 23, 2015 in Mind of Jeff Gaus by Jeff Gaus
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Patient Outcomes: Wellness as a Service

I returned last week from co-chairing ExL’s Digital Marketing for Medical Devices conference and exhibit in Minneapolis with Medtronic’s Scott Klein. This was the 5th annual, and arguably the biggest and best exchange of ideas in the medical devices marketing community (so far). Jayson, Caroline, Sarah and the eXL folks are to be commended for another great event.

Posted on August 21, 2015 in Mind of Jeff Gaus , Industry Watch , People, Places & Things by Jeff Gaus
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As new regulations reshape the marketing landscape, Pharma must route information correctly within the organization - and closed loop marketing can help.
Posted on July 8, 2015 in Being Prolifiq by Lisa Parker
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4 Sales Enablement Best Practices for Pharma & Med Tech Marketers

Pharma and Med Tech Marketers can benefit from following these established sales enablement best practices
Posted on July 1, 2015 in Being Prolifiq by Jeff Gaus
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