3 Take-Aways from MedForce 2016

We just returned from Minneapolis where we sponsored WBR Research’s inaugural MedForce event. WRB has a history of successfully leading Pharma through the integration of marketing and selling activities into cohesive commercialization efforts; Prolifiq and several other sponsors believed it time for the MedTech industry to have its own event focused on commercial integration.

Posted on June 21, 2016 in Being Prolifiq by Jeff Gaus
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Digital Tenacity – Why CEOs must focus on digital transformation

One of my co-workers is nicknamed “the Honey Badger.” The reason? He is fearless, he never quits -- he is tenacious. I call this out because of a recent report published by Gartner: 2016 CEO Survey: The Year of Digital Tenacity.

Posted on May 25, 2016 in Mind of Jeff Gaus , Industry Watch by Jeff Gaus
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The Most Startling Finding from Our State of Life Sciences Commercialization Report

Prolifiq recently conducted our First Annual State of Life Sciences Commercialization in order to: a) understand the landscape and b) establish a series of benchmarks for future comparison.

Posted on May 19, 2016 in Mind of Jeff Gaus , Industry Watch by Jeff Gaus
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Innovators Wanted

If you are reading this…you are behind.

Posted on May 17, 2016 in Being Prolifiq , Industry Watch by Jon Brooks
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Geoffrey Moore’s 7 Megatrends and How They Apply to Life Sciences Commercial Strategies

Ok, I will admit it: I am a fan of Geoffrey Moore. Not in the Grateful Dead deadhead sense; but, I have drawn a lot of strength and inspiration from his thinking. Crossing the Chasm, Inside the Tornado, The Future of Enterprise IT, and The Next Trillion Dollars have all inspired my team’s and my thinking. Moore is a man of prescience; he is uncanny in his ability to distill big things into simple observations we can act upon.

Posted on May 4, 2016 in Mind of Jeff Gaus by Jeff Gaus
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Four Emerging Trends from eyeforpharma Barcelona 2016

At my fourth outing to eyeforpharma Barcelona, I was intrigued by this year’s theme of pharma becoming a trusted partner in the broader healthcare industry.

Historically, this event has been strongly focused on the themes of "multi-channel" and "digital” as they were the traditional flags to fly on the long march to Commercial Excellence. 

Posted on March 31, 2016 in Industry Watch by Jon Brooks
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6 New Pharmaceutical Marketing Strategies to Boost Rep iPad Adoption

With more than 225 million iPads had been sold worldwide as of October 2014, according to VentureBeat, the iPad continues to revolutionize work and play. Eight out of the 10 “Big Pharma” companies are already using or rolling out iPads, according to Manhattan Research. Typically, the iPad is used to deliver sales presentations or “e-details”, and its interactive capabilities provide a unique canvas to for reps to communicate with physicians. However, many companies struggle to show rep adoption; due in large part by not evaluating how and when the iPad can help the sales process.

Posted on March 30, 2016 in Mobile Mindset by Lisa Parker
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How to Overcome the Pharma App Overload Problem

Statistics show that 8 out of 10 sales reps feel overwhelmed by the amount of information they receive, according to Qvidian. These statistics indicate that sales reps seemingly have access to everything they need (including apps!) to sell successfully, but the overload has generated several problems (especially with apps).

Posted on December 23, 2015 in Being Prolifiq by Lisa Parker
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Top 4 Roadblocks Experienced in Pharmaceutical Marketing Strategies

Now that the AMA has called for the end of direct to consumer advertising by Pharma companies, Pharma marketers face the potential loss of one of their core marketing strategies to reach both patients and physicians.

It will become even more vital for Pharma marketers to find the right tools to properly equip their sales team with the  information and content to form meaningful engagements with HCPs (healthcare providers). Pharma must continue to embrace digital and new marketing strategies to get to this point; but need to overcome these roadblocks:

Posted on December 15, 2015 in Being Prolifiq by Lisa Parker
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How Do I Get my Sales Reps to Adopt Our Sales App?

You’ve heard these stories from your peers repeatedly--they made the necessary investments in mobile technology for their sales forces. Their reps were provided the newest hardware and trained in how to use it. Additionally, the hardware had what your peers believed were the apps their sales reps needed. But after the roll out, they found out that the reps were not using these apps, and they do not know what went wrong.

Posted on December 8, 2015 in Being Prolifiq by Lisa Parker
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